Presentation from EBstars 2025 – the global employer branding conference bringing together EB professionals from around the world.

What it is about?

This presentation showcases creative experiential employer branding through events. Igor Trofimov and Mauricio Moura share how they transformed an event venue into an immersive Deloitte brand experience. Learn strategies for creating memorable candidate and employee experiences that differentiate your employer brand.

What will you learn?

• Creative approaches to experiential employer branding and events
• Strategies for event design that authentically showcases company culture
• Methods to measure event impact on brand perception and applications
• Best practices for scaling event concepts and experiences
• Techniques for extending event reach and longevity through content

Who is presenting?

Igor Trofimov

Creative Director at makelove agency

Creative Director at makelove agency, Brazil. 12+ years in employer branding, communications and creative solutions for HR. Teaches at universities and HR/creative schools. Keynote speaker at EBstars America, EBstars EMEA, HR&Training Expo, HR Tech.

Mauricio Moura

Human Resources Leader / EB Expert

Accomplished Human Resources leader with solid experience in Employee Experience, Organizational Transformation, and Employer Branding. Specializes in combining Design Thinking with hands-on execution to drive engagement, culture, and internal communication.