Presentation from EBstars 2025 – the global employer branding conference bringing together EB professionals from around the world.

What it is about?

This panel discussion examines whether traditional employer branding metrics still serve our needs in a rapidly evolving talent landscape. Expert panelists debate new measurement approaches and how to demonstrate ROI on employer branding investments. Learn from diverse perspectives on analytics, attribution, and proving business impact.

What will you learn?

• Limitations of traditional employer branding metrics
• Emerging measurement frameworks and KPIs
• How to connect employer branding to business outcomes
• Best practices for tracking candidate journey and attribution
• Building dashboards that demonstrate value to leadership

Host:

Neha Jain

People & Culture Transformation Leader at Escalent

Specializes in building employer branding strategies through a Future of Work lens, helping organizations develop talent value propositions. Creates talent strategy frameworks and organizational development solutions that advance culture transformation.

Panelists:

Vikrant Goyal

Chief Human Resources Officer at Games24x7

Seasoned HR leader and transformation specialist. CHRO at Games24x7, India’s largest online gaming company. Expert in organization-wide change and global talent strategy.

Adnan Lokhandwala

Business Head at CoBuzz

Corporate strategist at award-winning employer branding agency. Guides organizations in developing impactful employer branding strategies that attract and retain talent.

Sarang Brahme

Employer Branding Expert

Global employer branding strategist and thought leader with expertise in building talent attraction strategies for leading organizations.

Girish Kohli

General Manager HR at Bennett Coleman & Co. Ltd. (Times Group)

Over 15 years in HR strategy, organization development, and talent management. Combines consulting experience from Mercer with corporate roles across media and technology.