This is a 5-bullet weekly pit stop for all interested in effective employer branding #123

Make sure your team and other EB freaks you like develop with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: McDonald’s brings to life the iconic Fries Crosswalk.

 

In April 2022 @McDonald’s Malaysia together with a creative agency, Leo Burnett Malaysia, brought to life the iconic McDonald’s Fries Crosswalk. The crosswalk was strategically located in the heart of the Golden Triangle in Bukit Bintang as it led people straight to Malaysia’s first McDonald’s restaurant.

That iconic crosswalk was the start of larger consumer activation campaigns to further generate buzz and encourage social fan engagement.

Read on to find out more. Why not to follow this approach and generate brilliant creative ideas to enhance your employer brand?

#employerbrand #customerbrand 

 

2. ACTIVATIONS TO FOLLOW:Tata Motors transforms its employer brand to attract Gen Z.  

 

@Tata Motors transformed its hiring practices to attract young, tech-savvy professionals and stay relevant & progressive in the rapidly changing world of mobility.

The employer used to be perceived as conservative, traditional and ‘not cool enough’ for the younger generation.

How did Tata Motors tailor its approach to attract young professionals?

They designed 5 key personas: changemakers, environment-conscious individuals, tech enthusiasts, auto buffs, and challenge seekers.

They launched targeted LinkedIn campaigns to engage these personas in meaningful conversations.

They created a film with 4 former employees, who are now entrepreneurs, to aspire & give a glimpse of what life is like with the brand.

Tata Motors’ hiring strategy included creating an all-woman assembly line that showcased the commitment to gender diversity & inclusion.

The results were impressive: the company saw a significant increase in Gen Z hires, with 48% of them being women. The percentage of women in the leadership roles increased from 3% to 5.7%.

Watch the campaign and check the company positioning on their careers website.

#recruitment #talent #careerpaths #training #development #inclusiveculture #socialmedia #digital #liveeventsindustry #entertainment

3. FROM GEN Z TO GEN Z: TRENDS TO SHAPE THE MEDIA LANDSCAPE 2024.

 

What do generative AI, monetized tech platforms & integrity economics have in common?

@Dentsu unveils how the media trends 2024 will play out for Gen Z. The Pace of Progress. Media Trends 2024: Gen Z edition captures Gen Z insights and what they mean for brands:

1. Generative AI taking centre stage. While Gen Z recognize the technological prowess of generative AI applications, they also have reservations about what it means for creators, privacy and human relations.

2. The race to monetization. Gen Z have grown up with these platforms and are torn between the convenience of accessing this abundance of content & services and the tradeoffs they represent in terms of attention & personal information.

3. Integrity economics. Gen Z, one of the most diverse generations who grew up in a digital world & amid the climate emergency, are in a unique position to act as agents of change.

Dive deeper into the addendum report for more findings.

#strategy #technology #ai #digitaltransformatio #ai #digitalworld #transformation #applications #creativity #privacy #humanrelations #monetization #integrityeconomics #climateemergency

4. A Tool to use: A guide to crafting a company purpose statement.

 

Discover a guide to crafting a company purpose statement with over 20 real examples from @AIHR.

Check it here and let us know if you find it useful.

#podcast #templates #guide #purposestatement #corporatebrand #employerbrand

5. A BOOK TO READ: Managing employee burnout.

How to develop a healthy, engaged and sustainable workforce?

The author Shauna Moran demonstrates what strategies to put in place to manage burnout in remote & hybrid working environments, enhance retention & productivity as well as to promote awareness & emotional intelligence in business. The book is full of actionable advice and real-world examples.

 #book #burnout #wellbeing #mentalhealth #hybrid #remote #employeeretention #employeeexperience #productivity #emotionalintelligence #companysuccess

SPECIAL NEWS FROM EBSTARS ACADEMY: How to keep career website content alive over time.

 

Woohoo!

The EBstars podcast is live!

This edition offers an insightful dive into keeping career website content alive over time with Victor Rubin, Employer Branding Manager at BlaBlaCar and Barbara Zych, CEO & Founder of EBnavi & Employer Branding Institute, podcast host.

The ‘5 Star framework’ of the episode unveils 5 best practices to engage talent & boost your employer brand:

choosing an easy-to-use CMS for your career website;

updating your content in line with your new EVP;

getting feedback from the stakeholders on the content;

updating the content on an annual basis;

measuring the success of your career website.

Join our YouTube channel for more expert insights & groundbreaking discussions.

We have carefully selected short & highly practical excerpts from the EBstars Conferences & tailored them to your needs to teach you to attract, retain, and engage talent.

 #youtube #learnings #knowledge #hr #inspirations

 

A BONUS PIECE FOR YOUR CAREER

What is great about employer branding? We are in demand across the globe!

Check the job openings we have recently spotted:

Poland: Nordea is looking for an Employer Branding Intern HERE

Philippines: WTW is looking for a Global Employer Brand Manager – Early Careers HERE

Canada: Intelex Technologies ULC is looking for an Internal Communications & Employer Branding Specialist HERE

Brazil: Skelt Beauty Brands is looking for an Employer Branding & Recruitment Specialist HERE

Thank you all for your amazing work we can publish here! Do let us know if you have something amazing to share with our community.

Let’s grow together! ❤️