This is a 5-bullets weekly pit stop for all interested in effective employer branding #15

Make sure your team and other EB freaks you like are developing with you too. Just send them the link to join us!

 

1. A BRAND TO FOLLOW: SALESFORCE introduces a Trailblazer Ranch

The pandemic has innovated the way we work. Employees embrace the flexibility of remote/hybrid work, but at the same time crave for in-person connection.
How does Salesforce fill this gap and bring its employees the joy of in-person interactions? How does it create space to cultivate a sense of connection and collaboration?
Salesforce was one of the first companies to pioneer a remote/hybrid working model. Now they are taking a step further by introducing the Trailblazer Ranch – an opportunity to disconnect from technology and connect to each other.

WHY TO DO THIS?
it strengthens company culture, built around values;
it increases employee engagement, drives the creation of innovative products, and ultimately, helps customers succeed;
it improves employee well-being helping both employees and a company thrive moving forward.

Explore this fascinating initiative. Why not to revisit your company work design and make it more sustainable?

#culture #wellbeing #employeeexperience #hybrid #remote

 

2. TRENDS TO ADAPT YOUR STRATEGY: Belgium approves 4-day week and gives the right to ignore their bosses

The boundary between work and private life is becoming increasingly blurred. According to a recent Deloitte study, employees are working 3 more hours a day compared to prior the pandemic, and 80% of respondents ranked wellbeing as very important to their organization’s success.
Such constant demands can harm employee physical and mental health.

Belgium addresses this matter with a series of labour market reforms. Some of the changes are:

1. Employees will be able to choose a 4-day week.
2. Employees will have the right to turn off work devices and ignore work-related messages after office hours.
3. If a working week exceeds 38-hours, employees will be granted an additional day off compensating for longer work days.
4. Employees will be able to request variable work schedules.

Check out the full reform package here.

 

#labourmarket #trends #2022 #workweek #worktransformation

 

3.TOOLS TO USE: EVP Design Template

Gartner created a template which can help you to gather & summarize the necessary information and to design a compelling EVP for your company.
Download the template here.

  

#EVP #design #tools

 

4. A STRATEGY TO APPLY: 4 ways to attract and retain talent

With more workplaces going hybrid and employees opting for alternative careers and companies, we need to be prepared to deal with the new realities in 2022.

People Matters predicted 5 trends that will shape the workplace in 2022. They include:

1. An increasing number of companies find themselves in a fierce competition to attract and retain talent. According to a recent Willis Towers Watson survey, 61% of employers are having difficulties in keeping employees and a similar percentage expect this problem to persist in 2022.

Gartner features 4 strategies to attract and retain talent as competition for it is heating up.
These include:

1. Pay to play via compensation and benefits (bonuses, increased base pay, decoupling of pay and location, tuition reimbursement).
2. Pay to play via time and workload (pay adjusted to workload, a guaranteed maximum workload, shorter or flexible work weeks for the same pay).
3. Bet heavily on your existing employees (retention bonuses and incentives, accelerated promotions, mobility programs).
4. Radically expand your talent pool (apprenticeships, pipeline-building activities, probationary employment).

Explore these smart strategies in detail here.

#workplacetrends #data #recruitment #2022 #transformation

 

5. A BOOK TO MASTER YOUR SKILLS: ‘Leadership by Storytelling’

Is storytelling the best way to learn authentic leadership? How to accelerate your leadership talent to win hearts & minds of people around and lead your company and employees?

The author Dr. Tom DePaoli immerses you in the best practices and principles of great leadership which are illustrated with the true-life compelling stories that demonstrate emotional intelligence.

Learn from the expert advice on how to tell inspirational leadership stories.

#book #leadership #storytelling

 

A BONUS PIECE FOR YOUR CAREER

What is great about employer branding? We are in demand across the globe! Check the job openings we have spotted:

POLAND: EBI is looking for an Employer Branding Global Community Manager HERE
SPAIN: Gelato is looking for an Employer Branding Manager HERE
CHINA: Disney is looking for an Employer Branding Specialist HERE
SINGAPORE: Kingfisher is looking for a Talent Acquisition & Employer Branding Manager HERE

#keepgrowing #ebjobs #career

Thank you all guys for your amazing work we can share and learn! And let us know if you have something amazing you would like to tell our community! Let’s grow together

And don’t forget to follow us to get info on what we planning in 2022 for you. This is your road to #ebstars!